Branding has been defined widely to mean many things but essentially branding serves to create the market differentiation and distinction to such an extent that the brand engages its target at the emotional level to create relationships and loyalty beyond reasons. The brand value can far exceed the book value and for something that powerful, an understanding of how to create and yield that awesome power makes the difference between a lasting brand and a brand that is last on the audience mind.

RD’s approach to branding underscores the importance of knowing creating the right brand, in particular, the positioning of the brand in the business it is in. It is therefore an original approach to brand building with roadmaps on how to strengthen the brand till it reaches ‘lovebite’ status.

Participants will be empowered with the knowledge to know:

1. how to aligned or realigned brands for infinity (and in accordance to current brand trends)
2. how to create proprietary properties for the brand
3. what goes into the strategic growth and accelerators in brand building
4. what and why brand risk management
5. how to develop a brand-driven enterprise