Most sellers just think about what they are selling. Many may think how and few would think why. But only a small number would want to understand the buyer’s POV. This is a course that makes you understand what motivates a buyer to buy. Learn the different categories of motivation so that you know what kind of marketing to use. It is not about one (marketing) size that fits all. Knowing what motivates a buyer will ensure that your sales will be higher. You will also learn the role of branding in influencing purchasing decisions. A must-attend short course for everyone since all of us, in essence, are sales people (you don’t need to be a salesperson to be selling !)

This course will be delivered via zoom.